Quiz C_C4H22_2411 - SAP Certified Associate - Implementation Consultant - SAP Emarsys Pass-Sure Test Questions

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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
Topic 2	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 3	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 4	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q78-Q83):

NEW QUESTION # 78
Which requirements ensure compliant SMS marketing with SAP Emarsys? Note: There are 3 correct answers to this question.

A. A short code for opting out of SMS messages to all countries must be defined.
B. Country codes must be maintained in the +00 format.
C. Opt-in permission must be obtained for the type of content being sent.
D. Technical and legal requirements of the destination regions must be adhered to.
E. A single opt-out process in marketing messages must be included.

Answer: C,D,E

Explanation:
SMS compliance in SAP Emarsys involves:
* Option B:Correct. A clear opt-out process (e.g., "Reply STOP") must be included in messages.
* Option D:Correct. Regional laws (e.g., GDPR, TCPA) and technical standards must be followed.
* Option E:Correct. Opt-in consent specific to SMS content is mandatory for compliance.
* Option A:Incorrect. Country codes use "+[code]" (e.g., +1), not strictly "+00."
* Option C:Incorrect. Short codes vary by country; a single code isn't required universally.The SAP Emarsys Help Portal under "SMS Compliance" outlines these requirements.References:SAP Emarsys Help Portal - "SMS Channel" (https://help.emarsys.com/).

NEW QUESTION # 79
For "Back in stock" programs, what values must be set to ensure that contacts are only notified if at least a specified quantity is available? Note: There are 2 correct answers to this question.

A. Availability
B. Back in stock threshold
C. Quantity
D. Stock amount

Answer: B,D

Explanation:
In "Back in Stock" programs in SAP Emarsys:
* Option A (Back in stock threshold):Correct. This setting defines the minimum stock level required before triggering notifications, ensuring contacts are only notified when sufficient quantity is available.
* Option B (Stock amount):Correct. The stock amount in the product catalog must be updated and compared against the threshold to determine notification eligibility.
* Option C:Incorrect. "Availability" is a status (e.g., in stock), not a quantity-specific setting.
* Option D:Incorrect. "Quantity" is not a distinct field in this context; it's covered by stock amount.The SAP Emarsys Help Portal under "Back in Stock Programs" confirms these settings.References:SAP Emarsys Help Portal - "Automation Center - Back in Stock" (https://help.emarsys.com/).

NEW QUESTION # 80
You are preparing for a big in-store event. You want to use the data collected from the in-store event for a follow-up campaign. Specifically you want to segment by the registration source and the registration date.
What custom field types do you need to create? Note: There are 2 correct answers to this question.

A. Single choice
B. URL field
C. Date-entry
D. Multiple choice

Answer: A,C

Explanation:
To segment by registration source and date:
* Option A (Date-entry):Correct. A date field is needed to store and filter by registration date.
* Option C (Single choice):Correct. A single-choice field (e.g., dropdown) can store the registration source (e.g., "In-Store Event").
* Option B:Incorrect. Multiple choice is unnecessary since each contact has one source.
* Option D:Incorrect. URL field is irrelevant for this data.The SAP Emarsys Help Portal under "Field Editor" confirms these field types for segmentation.References:SAP Emarsys Help Portal - "Field Editor" (https://help.emarsys.com/).

NEW QUESTION # 81
You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?

A. Because the contact would have to make a purchase for the sequence to count as a conversion.
B. Because none of the events within the sequence occurred within the attribution window.
C. Because only one of the events in the sequence occurred within the attribution window.
D. Because there must be at least 3 events in a sequence to count as a conversion.

Answer: C

Explanation:
In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:
* Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.
* Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.
* Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.
* Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/).

NEW QUESTION # 82
Which of the following statements describes how the Email Campaign Update functionality works? Note:
There are 3 correct answers to this question.

A. A network connection during a campaign update can result in a failed save attempt.
B. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.
C. Opening a campaign with a previous template version will prompt to update the campaign.
D. A modification to the campaign template will update all batch campaigns.
E. Changes made to a template can be reversed by performing a rollback to the previous version.

Answer: A,B,C

Explanation:
In SAP Emarsys, the Email Campaign Update functionality allows users to apply modifications made to a template across multiple existing email campaigns that were created using that template. This ensures consistency and saves time by eliminating the need to manually update each campaign individually.
B: New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.When new elements or changes are added to a template, utilizing the Campaign Update feature distributes these modifications to all associated campaigns. This means that any new content blocks, design changes, or structural adjustments made to the template become immediately available in all campaigns linked to that template once the update is executed. help.emarsys.com C: A network connection during a campaign update can result in a failed save attempt.The stability of the network connection during the campaign update process is crucial. Interruptions or instability in the network can lead to failed save attempts, causing the update process to fail. In such cases, the email content remains unaffected, but the affected campaigns may not send out emails as intended. Users are advised to retry the update process or manually apply the template changes to the affected campaigns. help.emarsys.com E: Opening a campaign with a previous template version will prompt to update the campaign.If a campaign was created using an older version of a template and that template has since been modified, opening the campaign will trigger a prompt notifying the user of the available updates. This allows users to decide whether to apply the latest template changes to the campaign, ensuring that all campaigns can be kept up-to- date with the most recent design and content standards.
Incorrect Options:
A: A modification to the campaign template will update all batch campaigns.This statement is incorrect because simply modifying a template does not automatically update all batch campaigns. The Campaign Update feature must be explicitly used to apply template changes to existingcampaigns. Without initiating this process, the campaigns remain unchanged despite modifications to the template. help.emarsys.com+1help.
emarsys.com+1
D: Changes made to a template can be reversed by performing a rollback to the previous version.This statement is incorrect because once changes are made to a template and distributed using the Campaign Update feature, they cannot be automatically rolled back to a previous version.

NEW QUESTION # 83
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